Your brand positioning is one of the most important aspects of your business that you’ll ever decide since it will underpin everything you do. People don’t buy the what; they buy the why.
The Tone of Voice and House Style:
The way a company talks is as important as the way it looks. Developing a tone of voice will enhance the personality of your business and show current and potential customers what you stand for. In a logo-saturated world where the image is everything, smart brands define themselves through language.